The Secret to ‘Superwoman’ Lilly Singh’s 14.6 Million Subscribers

A look into the benefits of vision boards

Max Phillips
5 min readSep 23, 2022


Photo by Towfiqu barbhuiya on Unsplash

14.6 million YouTube subscribers. A reported $20 million net worth. Lilly Singh, formally known as “Superwoman” on the site, has gone from making videos about her Indian heritage to global tours, a feature-length film, and in 2019, the host of a brand new talk show, A Little Late With Lilly Singh, making her the first woman of colour in history to hose a late-night talk show.

It’s fair to say she’s done well for herself. As with any mega-successful person, there are waves of others looking to find her secret and share it with the masses. I’m one of them, and I’m looking at her well-documented use of vision boards.

In a recent interview, Singh said she prefers to keep her vision board attached to the glass of her shower door. As she puts it, “I would like to say I’m the inventor of the Shower Vision Board.”

As with any vision board, the aim is growth — progression to the next stage in your life. Singh says that at the centre of all of her vision boards is “optimise everything.”

It’s a message to remember when approaching a vision board.

Pre-Visualising Your Vision

Singh has even created a video for her fans detailing how to make a vision board. In the video, she outlines some useful tips, such as having a positive mindset and making a list of goals before adding any pictures.

Writing on Psychology Today, Tchiki David, Ph.D. shares some similar advice on crafting a vision board:

  • Start by exploring your values: “Ask yourself, what really matters to you? What gives you meaning? Who do you want to be? Who do you want to help? And how do you want to spend your time?”
  • Think about what motivates you: “Ask yourself, what do you want and why do you want it? Does it have anything to do with your childhood or past experiences? Does it have to do with your personality?”
  • Set priorities: “If we really want to achieve these goals, we need to be more realistic with them. What can we reasonably accomplish in a year or five years?”



Max Phillips

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